It took Irwin Goldman almost 15 years to develop the Badger Flame, a stunning oblong beet with swirls of deep orange. That’s when he hit a wall.
“I might have a novelty I’m really excited about, but unless a seed company wants to market it, it doesn’t go anywhere,” he said. “It’s a huge gap in the business.”
Row 7 Seed Company, a new business co-founded by Dan Barber and Blue Hill, aims to fill that gap by developing, promoting and selling seeds for new vegetable and grain varieties that might otherwise never find an audience.
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